How SMM different from SMO?

 The key differences between Social Media Marketing (SMM) and Social Media Optimization (SMO) are:

1. SMM focuses on using paid advertising and sponsored content on social media platforms to achieve specific marketing goals, such as increasing ROI, generating leads, and driving conversions. It relies on sophisticated targeting options to reach particular demographics.

2. In contrast, SMO centers on organic strategies to improve brand awareness, encourage community engagement, and cultivate connections within social media networks. SMO tactics include creating valuable content, promoting genuine interactions in online communities, and optimizing social media profiles.

3. While SMM requires a more direct financial investment for campaigns, SMO is generally more cost-effective with organic techniques. However, both SMO and SMM take time to show results and create lasting bonds with the audience.

In summary, SMM is more active and short-term, focusing on marketing the brand and offerings through paid channels. SMO, on the other hand, is more passive and long-term, aiming to optimize the website and content for social media to attract and retain users organically.