What is Search Engine Optimization?

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SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for:
SEO activities can take place both on-site and off-site. That’s why you may often see SEO divided into “on-page” and ”off-page” categories. 

In practice, SEO typically involves:

  • Keyword research
  • Content creation and optimization
  • Technical optimization
  • Link building

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